LIFEBOX COOKIE POLICY
Last Version on: 30.04.2025
In order to provide information about cookies and similar technologies (collectively referred to as "cookies") that may be used during your visit to www.mylifebox.com website owned by Lifecell Dijital Servisler ve Çözümler A.Ş. (referred to as "Lifecell" hereinafter), this Lifebox Cookie Policy has been prepared in accordance with the Article 10 of Personal Data Protection Law No. 6698 (“PDPL”) and the Communiqué on the Procedures and Principles to be Followed in Fulfilling the Disclosure Obligation and the Guidelines on Cookie Applications published by the Personal Data Protection Authority.
The purpose of Lifebox Cookie Policy is to inform you about the purposes and types of cookies we use and how you can manage these cookies regarding the processing of personal data obtained automatically through the placement of cookies used on our website on your device. For cookies other than mandatory cookies that we use on our website, the explicit consent of the users is obtained and they are provided with the opportunity to be able to change their consent at any time.
Through the cookie management panel, you can see the types of cookies used on our website and set your preferences with the "on" or "off" options for all cookies other than Mandatory Cookies. You may always change your preferences through this panel.
Cookies are files or pieces of information that may be stored on your computer (or other internet-enabled devices such as smartphones and tablets) when you visit a website. A cookie usually contains the name of the website from which it is received, the "lifetime" of the cookie (i.e., how long it will be stored on your device), and a unique numeric value that is usually randomly generated. Cookies record your actions and preferred settings during your browser session or for your next visit to our website or mobile application. If you visit our website or mobile application again, this information is sent back to the server. In this way, your computer or mobile device is automatically recognized again and, for example, your preferred settings are automatically loaded for your convenience. Cookies offer the advantage that you do not need to set them each time you visit www.mylifebox.com website or mobile app.
WHAT ARE THE PURPOSES OF COOKIES?
Cookies are used for purposes such as enabling you to switch between websites effectively; facilitating the use of websites; tracking your preferences in order to improve our offers, online visibility and advertisements according to your needs in terms of content, graphics and technology; enriching and improving the user experience in general; statistically evaluating usage data for our websites and helping us improve the structure and content of our websites.
In addition, cookies may also be used to better customize our services in line with your interests and needs and/or to accelerate your future activities and experiences on our website or mobile application.
Mandatory cookies are necessary for our website to function properly and completely. Your personal data collected through these cookies are processed within the scope of subparagraph (c) of paragraph (2) of Article 5 of the Law “Provided that it is directly related to the establishment or performance of a contract, it is necessary to process personal data belonging to 51 parties of the contract” or subparagraph (f) “Provided that it does not harm the fundamental rights and freedoms of the data subject, it is mandatory to process data for the legitimate interests of the data controller”.
Functional cookies are cookies that allow us to remember the preferences of users who visit our website. For example, it allows the visitor's language or font preferences to be stored. They are used to make our website more functional and personalize it (to ensure that your other preferences, except for your privacy preferences, are remembered when you re-enter the site). Your personal data collected through these cookies are processed by obtaining your explicit consent within the scope of paragraph (1) of Article 5 of the Law.
Analytical cookies allow us to understand how you use our website (e.g. which pages you visit, duration of visit, etc.) in order to improve your experience. In this way, we can improve the content we offer or change the website design. If these cookies are collected through third party cookies, your personal data is processed by obtaining your explicit consent within the scope of paragraph (1) of Article 5 of the Law.
The list of cookies used by www.mylifebox.com website sorted according to their intended use is as follows:
Cookie Provider |
Cookie Name |
Cookie Management |
Description |
Storage Period |
Category |
AWSELBCORS |
Third Party |
Records which server cluster is serving the visitor. This is used to optimize the user experience. |
Session Cookie |
Mandatory Cookies |
|
optimizelyRumLB |
Third Party |
This cookie allows us to test different versions of web pages for different users simultaneously. It also helps track how users navigate our website. The information is used to test new features and improve usability. |
Session Cookie |
Mandatory Cookies |
|
.mylifebox.com |
dtSa |
First Party |
The dtSa cookie is used to record user actions such as "Click Login" across different pages. |
Session Cookie |
Functional Cookies |
.mylifebox.com |
dtPC |
First Party |
Required to determine appropriate endpoints for signal transmission; includes session ID for correlation. |
Session Cookie |
Functional Cookies |
.mylifebox.com |
rxvt |
First Party |
This cookie sets and stores a Visitor ID to associate sessions. |
Session Cookie |
Marketing Cookies |
.mylifebox.com |
rxVisitor |
First Party |
This cookie is used to accurately track website traffic by visitors. |
Session Cookie |
Marketing Cookies |
.doubleclick.net |
IDE |
Third Party |
Collects data on which products the visitor has viewed – used to optimize browsing for that specific visitor. |
1 Year |
Marketing Cookies |
.mylifebox.com |
_ga |
First Party |
Used by Google Analytics to store a customized ID for generating statistical data on how the visitor uses the website. |
1 Year |
Analytical Cookies |
.mylifebox.com |
dtCookie |
First Party |
This cookie is used to track a single visit across multiple requests. |
Session Cookie |
Marketing Cookies |
.tiktok.com |
_ttp |
Third Party |
This cookie is used by TikTok Pixel to measure and improve ad campaign performance and personalize the user’s experience on TikTok, including ads. |
1 Year |
Marketing Cookies |
.mylifebox.com |
_tt_enable_cookie |
First Party |
This cookie is used for marketing and measuring the impact of our ads by collecting data on behavior and purchases via TikTok cookies. |
1 Year |
Marketing Cookies |
.mylifebox.com |
_hjSessionUser_3517971 |
First Party |
A Hotjar cookie that is set when a user first visits a page containing the Hotjar script. It is used to persist the Hotjar User ID, which is unique to that site, in the browser. This ensures that behavior during subsequent visits to the same site is attributed to the same user ID. |
365 Days |
Analytical Cookies |
.mylifebox.com |
_hjSession_3517971 |
First Party |
Used to maintain data about the current session. This ensures that subsequent requests in the session window are attributed to the same session. |
13 Minutes |
Analytical Cookies |
.mylifebox.com |
_gid |
First Party |
Stores a unique ID used to generate statistical data on how the visitor uses the website. |
24 Hours |
Analytical Cookies |
.mylifebox.com |
_gcl_au |
First Party |
Used by Google AdSense to experiment with advertising efficiency across websites using their services. |
90 Days |
Marketing Cookies |
.mylifebox.com |
_gat_gtag_UA_109282359_18 |
First Party |
These cookies are set by Google Analytics, a simple tool that helps us measure how users interact with our website. As users navigate through pages, Google Analytics records information about the pages visited. |
38 Seconds |
Analytical Cookies |
.mylifebox.com |
_ga_4P95MTS1F8 |
First Party |
Used by Google Analytics to collect data on how many times a user has visited the site, as well as the dates of their first and most recent visit. |
1 Year |
Analytical Cookies |
.mylifebox.com |
_fbp |
First Party |
A cookie used to store and track visits across websites. |
90 Days |
Marketing Cookies |
In order to make your requests regarding the implementation of the Law on the Protection of Personal Data and to exercise your rights listed in Article 11 of the Law regarding your personal data processed through cookies, you can apply by one of the following methods:
Lifecell reserves the right to request additional information and/or documents to confirm your identity in order to ensure data security in the applications submitted. It is a requirement of the legislation that the applications within the scope of the Law on the Protection of Personal Data must comply with the Communiqué on the Procedures and Principles of Application to the Data Controller and that the applications contain mandatory information, and your application will not be processed in case of missing mandatory information.
It is required by the legislation that the applications within the scope of the Law on the Protection of Personal Data must comply with the Communiqué on the Procedures and Principles of Application to the Data Controller and that the applications must contain mandatory information, and your application will not be processed in case of missing mandatory information.
HOW TO CHANGE COOKIE PREFERENCES?
You can change your preferences regarding the use of cookies from the cookie management panel on our website.
Although many internet browsers accept cookies as the default setting, you can refuse or delete cookies in the settings section of your browser. Please refer to your browser's help screen for detailed information on how to adjust your browser settings. You can also access information on the management of cookies in frequently used browsers via the following links:
Please note that if you choose to refuse or delete cookies, this may prevent certain features or services on the www.mylifebox.com website from working properly and therefore may affect your experience on the Lifebox application and www.mylifebox.com. Since your cookie preferences are managed through the browser you use, you will need to renew your refusal preferences when you use a different browser or purchase a new computer.
Lifecell uses cookies within the scope of the Lifebox Cookie Policy and reserves the right to change the terms of use and Lifebox Cookie Policy regarding cookies.
LIFEBOX PRIVACY NOTICE
Publication Date: 09.12.2021
If you live in European Region, you can read our Privacy Notice from here.
Who We Are
lifebox application (“Application”) and www.mylifebox.com (“Web site”) (the Application and Web site shall be collectively referred to as “Service”) is provided by Lifecell Dijital Servisler ve Çözümler A.Ş. (“Lifecell”).
Lifecell is committed to protect and respect your Personal Data in accordance with Personal Data Protection Law no. 6698 (hereinafter referred to as the “PDPL”). Lifecell takes the necessary technical and administrative measures by using its technological and infrastructure facilities to ensure that personal data is kept securely and processed in accordance with PDPL.
This Privacy Notice (“Notice“) informs you about which information that makes your (“you”, “your” or “user”) identity specific or identifiable (“Personal Data“) is collected, used and shared. For the interpretation of undefined terms stated in this Notice, we refer to the definitions as used in the internal lifebox terms of use of Lifecell (“Terms of Use”). For information about cookies please also read our Cookie Policy on our Web Site.
Although the information in this section may differ from user to user due to circumstances such as differences of products and services that you benefit from or your request and consent, the categories of Personal Data that are processed by Lifecell are as follows:
Your Personal Data is processed for the purposes and legal basis which are explained below, by the Web Site, the Application, our mobile apps, SMS, e-mail, call center and interactive voice response (IVR) system, via wholly automated or partly automated means.
Where processing is expressly provided for by the laws
Lifecell processes your Personal Data when it is expressly provided for by the laws to which Lifecell is subjected.
We process; Identity information, contact information, subscription information, usage information, device information, information at the sales channels,
For the purposes of; fulfilling legal liabilities required by regulatory and supervisory authorities, making legal arrangements and conducting legal proceedings and legal processes.
Where processing of personal data of the parties of a contract is necessary, provided that it is directly related to the establishment or performance of the contract:
Lifecell processes your Personal Data for the provision of the Services in accordance with our Terms of Use and quality standards.
We process; Identity information, contact information, subscription information, usage information, device information, information at the sales channels, visual and audio records and directory information,
For the purposes of; offering, pricing and invoicing of products and services; fulfilling and tracking the transactions which you requested regarding the products and services purchased and/or used; storing of visual and/or audio recordings when you back up your content; in case you use the Contact Back Up feature, storing personal data of persons contained in the contacts for back up purposes.
Where processing personal data is necessary for being able to fulfill the legal obligations of Lifecell
Lifecell processes your Personal Data when we comply with a legal obligation as set out below.
We process; Identity information, contact information, subscription information, usage information, device information, information at the sales channels,
For the purposes of; detecting irregularities/fraud, fraudulent and unauthorized use and fulfilling similar detection activities and settling consumer complaints, storing and back-up of your information which is necessary in accordance with the relevant legislation; ensuring the accuracy of your information, taking the necessary technical and administrative measures for the security of your information.
Where personal data has already been made public by the data subject
The personal data which has been made public by you may be processed by Lifecell in compliance with the purpose of making the data public.
Where processing personal data is necessary for establishment, exercise or protection of a right
We process; identity information, contact information, subscription information, usage information, device information, information at the sales channels
For the purposes of; the use of the rights arising from the law, especially the fundamental rights and freedoms of the user and third parties, before all competent authorities, settling consumer complaints and execution of complaint management.
Where processing is necessary for the purposes of the legitimate interests pursued by Lifecell
Lifecell processes your Personal Data when processing is necessary for our legitimate interests, except where such interests are overridden by the interests or fundamental rights and freedoms of users. When we process Personal Data for our legitimate interests, we identify these interests and establish the balance between those and data subjects’ rights. Users’ right to privacy and other personal rights are our top priority.
We process: Identity information, contact information, subscription information, usage information, device information, information at the sales channels,
For the purposes of: offering proposals, gifts and promotions to you, celebration, sending wishes, awards and delivering contents which you may want to access again or be glad to be reminded; using your provided information within this scope in case you would like to attend drawings, awards, competitions or similar events, improving, varying, measuring, auditing and analyzing products and services and training of our employees, conducting financial analysis; assessing your interest in the products and services; investigating customer satisfaction; providing call center service; replying to your questions, complaints and notifications, risk management, prevention of unauthorized and fraudulent use, management of the customer survey process, measurement and development of the service quality.
Your Consent
Lifecell processes your Personal Data for the purposes described below when you have given us your consent or when you demand some of the features of the application:
We process your personal data for the purposes of; promoting and marketing products and services, contacting you regarding them, informing you about campaigns, discounts, benefits, conditions, pricing, providing opportunities such as membership and enjoyment of economic advantages as well as carrying out the necessary procedures in order to be able to utilize these opportunities, performing targeted advertising.
If face and object recognition feature is used, users' photos are divided into groups by creating smart albums according to the processed face, object and location, creating contents that can be shared by creating customized stories with these processed photos. Face recognition feature is only activated based on user consent and users can deactivate it easily from the settings of the Service.
If PhotoPick (analyzing which photos will be liked more on Instagram among the photos within the Application, obtaining a customized analysis result specific to the user's own account by connecting his Instagram account to the Service optionally) feature is selected, the photo which will be liked most among the analyzed ones will be recommended for sharing on Instagram. PhotoPick is only activated based on user consent and users can deactivate it easily form the settings of the Service.
If you give your consent, your voice recording will be used as an identity verification method when you use our call center services.
If you use the services offered by third-party service providers, the content you upload to the Service may be processed by the third-party service provider. We would like to remind you that if you use these features, you will be subject to these service providers’ own terms and privacy policies.
Lifecell may transfer your personal data to third parties in accordance with PDPL and relevant legislation to the following recipient groups for purposes contained in this Notice:
If you use the services offered by third-party service providers, the content you upload to the Service may be processed by the third-party service provider. We would like to remind you that if you use these features, you will be subject to these service providers’ own terms and privacy policies.
As the Service user you are entitled to exercise the following rights pursuant to Article 11 of PDPL:
In order to exert any of your rights stated above in relation to your Personal Data, please contact us using the contact details set out in the “Contact Us” section below. In order to help you find the data you would like to use your abovementioned rights, please provide as much information as you can about the data you would like to use your rights. Information provided shall be free of charge, unless the request is clearly unfounded or disproportionate, in which case a reasonable fee may be requested, or the request may be refused. Users also have the right to lodge a complaint with a local supervisory authority.
You can forward your questions and requests regarding your personal data via one of the following methods:
Lifecell has the right to ask for additional information to verify your identity for data security before responding to your request and disclosing any personal data.
If you want to delete your account, you can deliver your request over \"Delete My Account\" button under the Settings / Profile tab inside the application and on Web Site.
This Notice shall be valid as of the date on which it is published by Lifecell. Lifecell may make amendments in herein Notice at any time when necessary which shall be brought to your attention by publishing it via the Application. Amendment to be made by Lifecell shall immediately become effective as soon as it is issued at https://mylifebox.com/policy/?lang=en.